Rangers Museum
This exciting new museum celebrates the story of Rangers Football Club, from humble beginnings in 1872 to its growth as one of the world’s most successful football clubs today. The Museum offers a dynamic, immersive experience, with visitor participation and interaction at its heart. The ability of the Museum to attract a wide audience, including day visitors, UK and international tourists, as well as football fans was central to the interpretation strategy. The Museum also explores the Club’s wider social and sporting history, extending its appeal to connect with a broad audience.
Client
Rangers Football Club
Services
Interpretation Plan
Research and Copywriting
Exhibition Design
Graphic Design
Digital Strategy and Design
Interactive Design
Shop Design
Design of Print and Publications
Project Management
Digital and hands-on engagement
We wanted the Museum to immediately create a connection with visitors. A three-dimensional tunnel featuring dynamic film content, lighting effects and a specially commissioned soundtrack, forms the entrance to the Museum and sets the scene for the experience. We took a thematic approach throughout combining the latest in museum tech with beautiful object-rich displays and engaging graphics which integrate the Rangers brand in a creative way. Visitors can test their footie skills against each other in Play the Rangers Way, design their own strip, assemble their Dream Team and test their knowledge in the Ultimate Quiz. Our Pose with the Players interactive allows visitors to take home a photo of themself with their own selection of Rangers players.
“Quite simply the museum is hairs on the back of the neck stuff from beginning to the end.”
Visitor review
Object displays
We were initially commissioned to develop an Interpretation Plan for the new Museum which grew out of the Club’s desire to conserve and properly display its collection. Much work was done to assess and select objects and prepare them for display. We took a layered approach to the interpretation, combining object-rich displays with digital, hands-on, interactive and graphic material. Working with the Club’s historian, we researched and developed the content for the displays, taking a thematic approach and leading visitors from the Club’s early years, tracing its expansion, celebrating trophies and glories and exploring the stories of its managers, players and fans.
“An impressive space . . . a thoroughly comprehensive and well-packaged presentation of the Club’s vast history.”
The Scotsman
Print and publications
To support the Museum displays we wrote and designed the Rangers Museum Souvenir Guidebook. This 64-page guidebook tells the story of the Club and combines archive imagery with illustration and contemporary photography. We also produced the souvenir booklet to take visitors’ unique ‘Pose with the Players’ photo. To cater for families and children we created Broxi Bear’s Museum Trail: eight stations positioned throughout the Museum each provide a clue which visitors can solve, collecting an embossed stamp along the way.
“My thanks to the Studioarc team for all your hard work on the project – you’ve all been a steady hand on the tiller throughout, and we’re really excited to share all your hard work with everyone.”
Robert Boyle, Head of Digital and Content, Rangers Football Club
